Brands
Connecting artists with the world’s most influential brands – forging community through commerce
Through WME’s brand partnerships, talent ventures, and IMG Licensing teams, WME specializes in building non-traditional brand relationships and creating holistic businesses for entrepreneurial clients.
WME’s large network of brand relationships has led to the creation of some of the most memorable talent collaborations worldwide. From singular campaigns and licensed product launches to the formation of new talent-led companies, WME facilitates partnerships across every category including tech, auto, digital, beauty, health and wellness, food and beverage, and more.
CASE STUDIES
LICENSING
Millie Bobby Brown builds viral lifestyle brand florence by mills
Alongside IMG Licensing, Millie Bobby Brown launched florence by mills in 2019, leveraging her IP to create a range of products spanning beauty, fashion, luggage, eyewear, coffee, pet accessories, and more. Florence by mills is globally recognized as one of the most successful celebrity lifestyle brands.
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Talent Ventures
Gal Gadot Founds Goodles, a better-for-you mac and cheese
Co-founded by Gal Gadot in 2022, better-for-you mac and cheese brand Goodles has scaled to a global brand. The partnership between Gal and Goodles was architected by WME Talent Ventures and, since the pairing, Gal has worked closely with the management team to execute its various growth initiatives.
Brand Partnerships
John Cena partners with McDonald’s
WME Brand Partnerships forged an alliance between John Cena and McDonald’s via a livestream with Kai Cenat to debate the worthiness of the Chicken Big Mac. After fans quickly dubbed the viral stream “the collab they didn’t know they needed,” WME’s brand partnerships team worked quickly to expand the relationship, leading to John Cena becoming the face of the McDonald’s McValue meals.